THE PROBLEM: 31% OF USERS ARE LEAVING THEIR CURRENT NEWS OUTLET BECAUSE THEY ARE NOT SATISFIED.
The world is changing; the internet has made sure of that. And more than other sectors, journalism and the news changes with it, or at least, it should. We are permanently connected. Each news item worth sharing from each corner of the world is spread at the speed of light. Nevertheless, decades after the launch of the world wide web, the news still follows the age-old chronological narrative. Worse still, the web and the mobile applications which come with it are frequently little more than digital versions of their print magazine, with very little use made of the opportunities offered by the digital medium on which they are posted.
Through longreads, contextualized news, and various different writing styles (hip, dry, factual, etc.), news sources have tried to give a twist to the traditional way of informing users. Sites such as Foreign Policy, Politico, The Guardian and Vox have proved that such a formula works to a certain extent. However, it does very little to change the reading experience of the newsreader. Digitalisation is not used to help inform, connect or create. In short, users are not satisfied with the quality of the mainstream news, while the digital playground offers ways to completely rethink how news is presented. Digitalisation offers endless opportunities for news media of which only the tip of the iceberg has been touched.
OPPORTUNITY ONE: TO INFORM
PEW centre research has established that the majority of news consumers are dissatisfied with the quality of the information given. The Arab Spring, ISIS, Crimea, the South China Sea, Ebola, etc. are all complicated issues with multiple angles and sides. People are aware of the complexity of these subjects, and want a news source that respects this complexity.
Digitalisation and mobile application allow us to rethink the way we present information. The Globe will completely break with the traditional chronological narrative and introduce an innovative new platform. Through it, we will be able to present subjects in their complex and multifaceted character. There will be a complete overview of the subject matter, quick to read angles and an intuitive interface from which users can easily consult the subject. Clarity of information and an overview of the subject matter.
OPPORTUNITY TWO: TO IMMERSE
Digitalisation gives us the flexibility to create a user-friendly experience. AirBNB invested millions in recreating their website and mobile application for the sole purpose of an astonishing user friendly experience. A company which understood this more than any other enterprise is Apple. Their operating system (whether it is for their smartphones, tablet or personal computer) is built to offer an easy, smooth and intuitive experience. Facebook, Netflix, IMDB, Opera, Uber etc. all invest immensely in how their product is experienced. Except journalism, which is often little more than a digitalised print edition.
31% of news users spend more time when they are on a mobile application compared to time spend using a desktop computer. The Globe will invest time and effort in making reading the news smooth and effortless. Wikipedia – regardless of its simplistic user experience – immerses users into an endless stream of information. People start looking up on a war and end up reading on ancient tribes. The Globe will use this quality of Wikipedia, combined with journalistic integrity and a smooth and intuitive user experience. We will immerse, inform and make the user lose track of time. The Globe will plunge news readers into an endless stream of information which is easy to find, perfect to understand and gives clarity to the subject.
OPPORTUNITY THREE: TO INTERACT
The very start of the world wide web allowed very little interaction. In the last decade however, amazing advancements have been made, allowing users to interact in any way possible. Facebook is only that: interaction, as well as Airbnb or Uber. Moreover, Facebook shows how vital interaction is for users of the news: 46% of users in the USA get their news from social media. Blogs are another amazing example how users interact with the internet to create their own source of information on their subject of interest.
Interaction will be a cornerstone of The Globe. Users appreciate being able to interact with the news, and digitalisation allows us to implement this. The platform of the Globe will give users far reaching freedom inside the application to save articles, pharagraphs, takes notes, and so much more (and if you wish to know exactly what, we invite you to get in touch with us). Where users interact with Facebook to create their own personal profile, users will use The Globe to create their own personal cockpit of knowledge.
OPPORTUNITY FOUR: TO EXPAND
Facebook began as a simple platform to post personal information and is now an intricate collection of many different types of profiles, sites, shops, events, and all of them linked to each other. Google began as a search engine, and we don’t have to tell how large Google became. If the news media of today cannot think beyond digitalising their print editions or an unimaginative quiz on current events, very little expansion will be accomplished.
While The Globe was initially conceived to deal with the frustration of finding no clear and complete source of global news, a platform began to develop around our conception to improve the way news is presented. This platform matured and opened itself to be expanded in numerous ways. In our initial conception of The Globe, the platform will be primarily to inform and allow users to interact with the platform. But The Globe will be open to expansion in numerous directions to improve and include as many streams of knowledge as possible.
THE SOLUTION: THE GLOBE HAS CREATED AN INNOVATIVE DIGITAL NEWS PLATFORM TO INFORM, CONNECT AND CREATE.
The tagline of The Globe is to clarify. We take this mission very seriously and so we have developed a platform that does exactly this: Clarify, and makes use of each of the aforementioned opportunities. We would love to present our platform to you, and give you the opportunity to invest in the future of journalism and the news.
- Our start up also comes with a pitch deck. We’d like to present this deck to you in order to further explain what The Globe is all about. Shoot us a message at email@example.com
- If you are a publisher of (academic) articles, documentaries, or other publishable information on recent global events, please get in touch with us, we would like to work together with you.
- We understand not every interested party can invest or take part in the project. However, having the endorsement of organisations and people for our project will also help a great deal.
If we already got in touch with each other, we would like to invite you to log in to our website to find more in-depth information about our Start-up: